TODAY TIX

With over 30 years of experience behind him, Paul’s understanding of the West End – and wider theatre industry – makes him an asset to any ticketing team. He’s knowledgeable, dependable, personable and among the leading consultants with whom we work.

Stephen Crocker
GM of London
TodayTix Group

RAMBERT DANCE

We are absolutely thrilled with the work Paul did for us. Not only did he deliver serious numbers of audiences, they were also people we might otherwise struggle to reach. So this was real added value not just duplication. He was constantly upping the ante, thinking of new angles and getting us reach through important channels. And was also brilliant at providing up-to-date data and insights so we could see the direction of travel and buy into the options he was suggesting. An absolutely invaluable asset to our campaign.

Jo Taylor
Director of Audiences
Rambert Dance

DRESSING RM 5 MARKETING

Paul is always a pleasure to work with. He manages the tickets agents and their activity superbly, driving great awareness and tickets sales. His reporting and analysis are also superb. Highly recommended

Mark Dooley
Director
Dressing Rm 5 Marketing

NETFLIX

Mr. Theatre's reliable efforts to broaden audience outreach has made him a valuable and trusted resource for our programming team.

Nadia M Oliva
Manager
Netflix Programming, Screenings and Special Events

PRISCILLA THE PARTY

Working with Paul is an absolute joy!

But apart from that, he has a wealth of experience and an acute understanding of the industry and its strange behaviours which are imperative to anyone venturing to work in the business of theatre. His attention to detail and insights into audience trends are invaluable. Joyful and brilliant … what more can I say …!

Jo Hutchison
Marketing Director
Priscilla The Party!

YOUNG FRANKENSTEIN – THE MUSICAL

Paul joined the Young Frankenstein team at a crucial point when we needed someone’s sole focus to be on inventory management and working with the tickets agents to increase revenue and sales. His experience and historical relationship with the ticket agents means that he has a short hand with them all and worked at a detailed level to boost awareness and volume of sales.. all with a smile!

Head of Marketing
Fiery Angel

JOSEPH - SCHOOL OF ROCK

Paul is an extremely experienced theatre, ticketing, sales, and marketing professional. He brings a high level of knowledge, seniority and industry expertise to everything he does.

Martin Crosier
Director of Ticketing Operations and Strategy
LW Theatres

Krow Group

I have worked with Paul, both directly and cross-company, for nearly 20 years and have always found him to be an excellent colleague, and an all round superb human being. He is open, pragmatic, extremely knowledgeable about live entertainment marketing and a ticketing expert. I look forward to working with him again in any capacity as he is a joy to partner with.

Ian Taylor
Head of Data
Krow Group

Lastminute.com

I had the pleasure of working with "Mr Theatre" on multiple projects. His unparalleled knowledge of the theatre business came in handy when I was working on content marketing strategy for the business and PR. He helped me secure great coverage in the national media for our theatre tickets - by advising on deals and trends. When writing blog content he was my go-to-guy for advice on which shows to write about, offering insight. He even helped me host a successful afternoon tea event with competition winners, journalists and bloggers. And all delivered with a huge dollop of good humour, which meant no matter how busy we were - it was always fun to work on projects. I'd love to work with Paul again in the future.

Kirsten Beacock
Pr Manager
Lastminute.com Group

the business of pleasure

A byword for proactivity, reliability and attention to detail, PaulHicks' immense understanding of our Industry, especially his in-depth working knowledge of the priorities of Producers, Agencies and Audiences, has been a huge asset to all of us lucky enough to have worked with him over the years.

David Thomas
GM Sales and Marketing
TheBusinessOfPleasure.com

Michael Harrison Productions

I have had the pleasure of working with Paul on my productions of Young Frankenstein at the Garrick Theatre and Joseph and the Amazing Technicolour Dreamcoat at the London Palladium. Paul has a great reputation within the West End and his long-standing relationships with all of the ticket agents brings a positive financial influence to the production. Increasing the revenue, sales and profile for a show is key which Paul handles with enthusiasm and positivity making him very much part of the team. His experience with marketing allows a coherent and strategic approach to a campaign which is really welcomed.

Michael Harrison
Producer
Michael Harrison Productions

Trafalgar Entertainment Group

Paul worked with us on MISTY at Trafalgar Studios to help devise and implement our marketing strategy for the production - with specific responsibility for managing relationships with the ticketing agencies to ensure we got the best campaign possible from each partner. We quickly noticed a significant improvement in our coverage and sales and he was also good at thinking of new and different ways to keep getting the most out of each partner. MISTY wasn’t the normal West End show and we were impressed at the energy, new ideas and passion for the show that Paul brought. We wouldn’t hesitate to work with him again for future productions.

Matt Parritt
Trafalgar Entertainment Group