My Journey in Theatre

My career began in the West End, where I worked at the Strand Theatre (now Novello Theatre) and Theatre Royal Haymarket. During my time there, I had the privilege of working on some incredible productions such as:

• Buddy: The Buddy Holly Story
• Breath of Life, starring Maggie Smith and Judi Dench
• Victoria Wood’s hilarious Acorn Antiques the Musical

I later spent nine years at the marketing agency AKA, working on such classics as The Woman in Black and modern hits including Motown, Jersey Boys, Matilda, and Hairspray. I also developed long-lasting relationships with The Old Vic, Regent’s Park Open Air Theatre and Donmar Warehouse.

Launching Mr Theatre

In 2018, I founded Mr Theatre to offer a dedicated consultancy for productions looking to optimise ticketing and sales strategies. Since then, I have had the pleasure of working with an amazing and very eclectic mix of clients on almost 60 productions across a wide selection of shows and events. Working with National Theatre Productions, Theatre Royal Bath, Fiery Angel, Rambert Dance, Netflix, EMG and The Really Useful Group, to name just a few, have paved the way for a very interesting and diverse journey.

Every project I take on is unique. Whether I’m advising on pricing, implementing ticketing systems, or managing agent relationships, I pride myself on crafting solutions that are as individual as the productions I work on.

How I Can Help

I offer support at every stage of your production:

• Before the Curtain Rises: From pricing strategies and seating plans to scheduling performances, I’ll ensure you’re set up for success.
• During the Show: I’ll help you tap into industry promotions, optimize ticket agent sales, and make the most of your inventory.
• Final Curtain: Together, we’ll create effective campaigns for your closing weeks and final performances.

With my deep understanding of the ticketing industry and network of contacts, I will curate a bespoke strategy to maximize your ticket yield, fill empty seats, and broaden your production’s reach.

Trusted by the Best

Over the years, I’ve had the privilege of working with some amazing people. My experience covers everything from implementing complex ticketing systems to managing unique projects such as Priscilla the Party!. No matter the challenge, I love finding creative, effective solutions for my clients.

Let’s Work Together

Whether you need to breathe new life into a struggling production or maximise the potential of a hit show, I’m here to help. Let’s make something extraordinary happen!